Danone is a world-leading food company built on four business lines - Fresh Dairy Products, Waters, Early Life Nutrition, and Medical Nutrition. Based in Paris, its presence spans over 130 markets. In India, the client has manufacturing plants located near Delhi and Chandigarh, and offers a long list of products catering to the nutrition requirements of infants, young children, and pregnant mothers. It offers these wide range of products under multiple recognized brand names. The client has its presence in four major metros - Delhi, Mumbai, Kolkata, and Chennai - and partners with online retailers as well as chain retail outlets.
CHALLENGES
The client was only aware of the volume of stock handed over to a distributor or channel partner on a given day and had no or unclear idea of how much of that stock was actually sold. The distributors and channel partners were either not sharing any data on the sales generated or were sharing data in inconsistent formats over erratic timelines. Moreover, dearth of Internet connectivity at warehouse sites also hampered real-time reporting of sales. The absence of ‘actual’ and consistent sales data with the client marred their decision-making with respect to:
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PRODUCTION,
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MARKETING,
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BUSINESS EXPANSION,
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PARTNERSHIP AND DISTRIBUTION,
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CUSTOMER RELATIONSHIP MANAGEMENT,
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SUPPLY CHAIN MANAGEMENT
POWERSOFT'S SOLUTION
Using Powersoft’s Secondary Sales Solution, we were able to provide the client with a web, as well as, mobile based solution that they could seamlessly integrate with their existing ERP software and achieve the following:
Weekly sales data from each warehouse
Collation of Open, Primary, and Closing sales data
Data in standard format over consistent timelines
Sales trends to guide future business strategy
Streamlined data reporting and analysis
BENEFITS
With Powersoft’s Secondary Sales Solution, the client realized the following outcomes:
CONCLUSION
By implementing Powersoft’s Secondary Sales Solution, the client’s crippled decision-making, due to lack of sales overview, was significantly improved. The client was not just granted access to secondary sales data but insights into market trends as well. This helped the client formulate stronger and a more confident future plan of action.